LLOYD&CO is a collective of 35 creative, spirited individuals who together share an aesthetic for strong, strategic branding. Our extensive capabilities include print/TV advertising, packaging design, collateral development/design, retail design/consultation, online services and media planning.We take a 360 approach to the advertising and branding strategy for all clients.
Our focus is on the entire narrative lifestyle of a brand, covering all consumer touch points. We collaborate with our clients, creative entities unto themselves, to establish seamless, interactive links between the brand and the consumer. We challenge our team and resources to establish the trends that inspire our industry. By working closely with each of our clients, we believe that LLOYD&CO can propel a brand forward, on a stylistic as well as a strategic front.
Douglas Lloyd is the founder and creative director of LLOYD&CO. Over the last 17 years, he has been responsible for re-envisioning the ways in which clients can connect with their consumers. Doug has worked with a prestigious roster of clientele in the fashion, beauty and hospitality worlds. He has also worked extensively in the editorial world, serving as creative director for such titles as Mademoiselle, Arena Homme +, Muse Magazine and Big.
Prior to founding LLOYD&CO, Doug was art director at Barneys New York, and senior art director at the Gap in charge of Baby Gap, Gap Kids and Gap advertising. He has been awarded numerous design awards including the New York Type Directors Club, Photo Design, and American Photography, as well as numerous FIFI awards over the last 10 years. LLOYD&CO and Doug Lloyd have been featured in the New York Times, Wallpaper Magazine, i.D Magazine, WWD, Creative Arts, Graphis Magazine, American Photo, Big, Commercial Photo, Elle Decor, Composite Magazine, Designer’s Workshop, and Art Direction Magazine.
As president and managing director of LLOYD&CO, Jodi Sweetbaum has been responsible for the marketing and branding strategy for all clients since 1996. While running the business end of LLOYD&CO, Sweetbaum ensures that the company is brand-centric, developing a strong, interactive dialogue between each client and the consumer.
Sweetbaum’s career began at MTV, in its inception phase in early 1980, followed by several years of freelance producing for music videos, documentaries and commercials. As head of global creative services at Elizabeth Arden and of in-house advertising and design at Calvin Klein, Jodi Sweetbaum became fully immersed in luxury brand advertising and marketing. Jodi joined LLOYD&CO and its founder Doug Lloyd when the agency was a four-person shop. LLOYD&CO has since that time grown to a team of 35, with extensive capabilities in branding, design and advertising.
Shari Lewis has been the lead Account Director at LLOYD&CO for the past four years, and has worked on a plethora of brands including Express, Oscar de la Renta, ICB, Movado, Ebel, Snowmass, Bottega Veneta, Morgans Hotel Group, and Dream Out Loud by Selena Gomez for Kmart, to name a few. Before joining the LLOYD&CO team, Lewis was an Account Supervisor at Y&R, New York. Prior to that, Lewis worked as an Account Manager at Bloomingdale’s, where she managed all phases of production for 20-160 page catalogs, magazine ads/inserts, and direct mail projects totaling more than 30 million pieces in-home annually.
THE CLIENT LIST
GLACÉAU VITAMIN WATER
180 VARICK STREET SUITE 1018
NEW YORK, NY 10014
T: 212 414 3100
F: 212 414 3113
FOR CAREER OPPORTUNITIES: EMPLOYMENT@LLOYDANDCO.COM