Calvin Klein Women
Creative Direction
art direction
Design
strategy
Lloyd&Co worked with Calvin Klein and Raf Simons to elevate the brand across all marketing programs — fashion, watches, jewelry and of course, fragrance.
#IAMWOMEN was a global platform built to express individual differences, while being connected at a higher level, as women. The campaign was part of the launch of Raf’s first fragrance, using the fragrance bottle itself as a communication tool on social and digital, igniting a strong call to action with the product.
#IAMWOMEN
Inspired by the collective individuality that unites us as women, #IAMWOMAN is a platform with a purpose, developed as the core foundation of the new fragrance. The concept is, at its core, an inclusive, compelling conversation - one that invites every woman to join. This narrative lives throughout all of the brand’s communications, creating multiple touch points that feel intimate and personal. Ultimately, Calvin Klein Women is a campaign and brand that celebrates how essential it is for us to acknowledge the people who make us who we are, looking to the past to build our present and future.
